Learning Software Company Will Work Alongside of Leading Healthcare Organizations to Create Standard that Increases Access to Critical Health Care Information

Boston, Dec. 18, 2002. OutStart, provider of the only proven, content-centric software product family for learning, has joined the MedBiquitous Consortium, a nationally renowned group of premier medical societies and healthcare companies that strives to enhance physician education and expertise using web-based technologies.  As the only learning software provider in the Consortium, OutStart will help the consortium shape learning standards for medical education based on the Sharable Content Object Reference Model (SCORM). 

Making critical, web-based educational resources standards compliant is important for the medical industry because it will enable that information to be shared across Web-based systems within healthcare. 


“Our vision is to create and promote a standard that makes educational resources highly accessible and allows sharing of vital healthcare education among diverse medical organizations,” said Peter Greene, M.D., the Consortium’s Executive Director. “OutStart’s expertise in developing a leading technology platform for creating and managing SCORM compliant learning content will be a valuable asset to the consortium as we work to create guidelines for sharing learning content needed to provide high quality care.”



OutStart co-founder and Chief Technology Officer John Alonso was named a member of MedBiquitous‚Äô Technical Steering Committee, which provides strategic technical direction for MedBiquitous‚Äô efforts.  Alonso explained that each member of the MedBiquitous Consortium currently has its own way of managing and storing educational resources online. ‚ÄúBy creating a learning content standard for the health care industry using SCORM and metadata tagging, that knowledge and information will be able to be easily shared across the Web,‚Äù said Alonso.  ‚ÄúI am proud to contribute to the development of a standard that will have a profound impact on making critical health related information available to physicians and health care workers,‚Äù he added.



Dr. Greene said the MedBiquitous SCORM guidelines will allow health care organizations and professional medical societies to do a better job of promoting the latest evidence-based medicine to improve physician education and patient care.



"The ultimate aim of MedBiquitous SCORM and web services standards is to make learning available at the point of care," continued Dr. Greene. "Physician order entry systems and other healthcare IT systems could use these standards to search multiple organizations for relevant learning modules. Once the system finds the right learning module, it can deliver that mini-course to the physician. The physician can apply new learning immediately, and the patient benefits from having a doctor whose performance is in keeping with recommended procedures."



"Working side by side with many of the world’s leading medical organizations as a member of the MedBiquitous Consortium is a prime opportunity to gain valuable insight into the learning needs and challenges specific to the healthcare field while building relationships with many of the industry’s leading organizations," said Alonso.



OutStart is part of an impressive roster of companies to join the MedBiquitous Consortium this year. Last June, MedBiquitous announced that pharmaceutical companies Johnson & Johnson, Pfizer, Aventis Pharmaceuticals, and AstraZeneca joined the organization.





About OutStart


OutStart provides a proven, content-centric product family for corporations seeking to increase individual and organizational performance to create a sustainable competitive advantage.  Our content-centric approach enables an organization to transform its unique business knowledge into practical learning assets, deliver those learning assets to the right person, the right way, at the right time, and capitalize on those assets throughout the extended enterprise to drive sustainable competitive advantage. 



Approximately 5,000 customers, including 35 percent of the Fortune 500, use OutStart‚Äôs learning software to realize improvements in sales force and services productivity, call center efficiencies, customer and partner education and technology adoption.  Founded in 1999, OutStart is headquartered in Boston and has offices in Atlanta, Chicago, Dublin, Lake Mary, Fla., London, Los Angeles, New York City, Raleigh, N.C., San Francisco, and Washington, D.C. For more information, visit www.outstart.com.





About The MedBiquitous Consortium


Founded by Johns Hopkins Medicine in partnership with professional medical societies, the MedBiquitous Consortium is a group of professional medical societies, industry, and government partners creating collaborative technologies for medical education. Members include Accelera, American Academy of Family Physicians, American Academy of Ophthalmology, American Academy of Otolaryngology-Head and Neck Surgery, American Academy of Pediatrics, American Association for Thoracic Surgery, American Association for Vascular Surgery, American College of Chest Physicians, American College of Gastroenterology, American College of Radiology, American College of Surgeons, American Head and Neck Society, American Heart Association, American Medical Association, American Psychiatric Association, American Society of Clinical Oncology, AstraZeneca, Aventis Pharmaceuticals, Council of Medical Specialty Societies, CTSNet, Elsevier Science, European Association for Cardio-thoracic Surgery, Institute for Medical Knowledge Implementation, International Council of Ophthalmology, Johnson & Johnson, Katholieke Universiteit Leuven, , National Library of Medicine, Pfizer, Society for Critical Care Medicine, Society for Vascular Surgery, TMA Resources, and UNITAR. The mission of the Consortium is to develop Internet technologies for global physician communities that facilitate professional collaboration, enhance physician expertise, and raise the level of patient care. Technical guidance for creating these technologies is being provided by IBM, Sun Microsystems, and Rational Software.



For further information, visit the MedBiquitous Consortium Web site at http://www.medbiq.org/ or contact Valerie Smothers at 410-385-2367 ext. 131









AnneMarie Mathews
OutStart/PAN Communications



Tristan Jordan